Sainsbury’s continues to expand its Basics range – and drive down the prices. In one case, the price seems almost impossibly cheap: 4p to be precise.
This low price begs two questions: first, how on earth can Sainsbury’s make any profit whatsoever on it, and second, more importantly, what does it taste like?
While big firms can achieve economies of scale that smaller ones can only dream about, when you consider all the costs involved in making that curry, packaging it, transporting it and putting it on the shelf, 4p seems ridiculously cheap. Not that we should complain, of course.
Crucially, though, does it taste good? The list of ingredients suggests it should, but I’ve not tried it, so couldn’t comment. There’s a Facebook appreciation group been set up, but it has a rather modest member count – 29 at the time of writing.
Has anyone else tried it? Post your comments here if you have…



Blog feed